Establishing the Right Design for Your Products
Personally, I’ve never studied any formal course about arts or design, or have I ever had the thought of creating user-oriented products. It was after college that I had the opportunity to experiment with various types of graphic design when I got employed in the fashion industry. The company that employed me as a sales person made me realize the importance of design in wooing people to appreciate various designer clothes that we were producing. Much of the design work was usually outsourced and it had a significant burden on the company’s budget and consequently the profits.
For long they sought to employ full-time designer to handle the task, but in most cases they weren’t as productive as the management wanted. This was largely attributed to the ever dynamic nature of the industry where new trends were emerging each season and there was need to keep up with the trends.
Being a sales person, I usually had first hand information about the market trends and this helped me work with the management in shifting our goals. With time, I found myself expressly interested in design. I realized that a good design was simply good and it would ever sell. For one to become productive, then one needed to be always creative and come up with unique designs which aroused the interest of the buyers.
Practice and Experience are Vital in Graphic Design
I also realized that a good design wasn’t just about an image, but it included other elements such as the colors used, the texts (margins, calligraphy, etc) and the position of the various elements in a unique way. With this information, I did created my first design for the company for a T-shirt and the design made the T-shirt to generate more sales. This earned me a place in the department of design. I worked with the design team for several months and we created various unique designs which generated a lot of interest from the clients.
However, in 2008, the textile industry was experiencing a lot of volatility in the market and the company ceased operations. With no job, I decided to invest the little that I had saved to star my own design company. The company was monumental in creating various banners, flyers, posters etc for other companies and businesses. Business was good and the by business blossomed. Much of the success was derived from being creative in implementing various elements used in design.
There are many reasons why many people fail at design. One of the major reasons is the need to impress your audience of buyers. Of course any business worth is salt will try all possible to attract and impress clients. However, most of them usually over-do the whole thing and at the end you have something which is more ugly and ain’t impressive at all; Most of the time your design would be simply disgusting to the eyes of your potential clients.
Creating Impressive Visual Designs
One of the rules of making a good design is to keep everything simple. For instance, trying to use various color combinations which do not rhyme usually will result to something ugly. I’m not saying that you need to use only one color. You can use multiple colors if at all they match well.
One of the best ways that you can use multiple colors in a design is by creating contrast in your design. This involves using different elements which are of different colors such as a blue image, a white background and a black-colored text which may be of various fonts according to where you want your text to appear.
However, for contrast to provide visual interest, you will have to explore with various designs by playing around with the various elements that you are using- color, fonts, images and the size of the various elements. Play around with the design until you are satisfied that you have something appealing. You could ask your friends or co-workers to take a look at your design and comment about it before you launch it. That way, you will be sure that you have something impressive for your clients.
There are other inter-plays which may need to be review in your work so as to produce something likeable, but all depends with the products that you are working on. For instance, if you are creating a website or a mobile app, the layout used should not be intimidating to your users, but rather interactive and encouraging them to take an action such as subscribe to mails or a newsletter. Therefore you will have to carefully plan on your needs for the products that you are working on before you conclude the best way forward to impress your clients or users.