The Importance of Graphics in Establishing a Reputable Identity
There is always the need to communicate information correctly and effectively so as to capture the attention of the audience. For businesses that spend thousands, millions of dollar in advertising, the first impression is always the most important aspect of the marketing strategy.
One thing which is very clear to all businesses is the fact that there is always the need to grab the attention of a potential(s) buyer. This fact becomes even more valuable in cases of intense market competition where each business why try all it takes to outdo one another in terms of attractiveness in their ads to attract a potential market segment. If done effectively through the use of graphic to convey the intended message, a business stands at a better position to outweigh it competitors. But how much effectiveness is effectual.
As much as we may talk about graphic in term of picture, colors, models, textures etc, there are some elements that make a brand attractive. These range from several factors of the targeted market and the manner in which you make good displays of your ads.
I’m a web designer and through the several years that I’ve worked on designing various homepages for several websites, I’ve realized that it take a lot to make a website look appealing than colors and images. Of course, colors and images will ever be needed, but the attractiveness of a website all boils down to the targeted demography.
Creating the Right Graphics which Identify with the Audience
A website about teens may be fine if it has much colors and teenage stuff, but another website which for instant is selling anti-aging products for a +40 clients, needs to be a bit colorful but more organized. It is always about the desire of separate groups and the best ways to reach to them.
This is something that I have learned from experience. I started web designing back in 2007. During those days, CSS had not advanced as it is today; therefore most of the information on websites created then was a bit cluttered. I tend to believe that internet surfers those days were used to such designs because there were little or no complain about the designs. That’s the way that things were done and everybody appreciated it that way.
In 2009, I was working on a web programming project for a local firm. By then, a lot had advanced and the changes in technology meant that we needed to change with time. I was open to that, but the company that I was working for didn’t take me serious. Actually, when I proposed a huge budget than they had initially intended for, because of the design that I wanted to put up, they vehemently objected.
They had good products and they were quiet popular, and thus they needed a good design which could help identify them. Actually, I felt that they needed a complete overhaul of creating a brand design that was being used for the particular product that they wanted to popularize. They never bought it and so I had to stick with their recommendations. I went ahead to create the website using the resources that they provided and the graphics that they wanted to be used.
Good Designs Represent Credibility and Reliability
They made several sales over a couple of months, but then they realized that something wrong was happening with the market. They had a great product, but the sales didn’t match their input which brought by a lot of concerns.
This called for an audit and proper investigation in order to ascertain what could have been wrong. In their findings, they realized that their website wasn’t trustable. Actually, too many clients, it looked like a scam website and therefore even though they had targeted much of the sales to be driven by online sales, very few customers were ready to buy through the website.
The website design wasn’t good-looking and thus most of the clients felt that it could have been created by some scammer targeting the product in question. The management approached me, and we discussed the trustworthiness of the website. They could clearly recall how they had tried to shut me down as they went for a cheap design of the website against my proposal.
I agreed to redevelop the website as we tried to change everything about it. It took several months to have everything changed and almost a year and half before customers could be certain that the company was reliable and genuine. The damage had been done initially, but we were able to shift it and eventually become competitive in the market as we established a recognizable identity.