Creating a Successful Information Architecture
Today we live in an era whereby most of the information on various disciplines is usually accessed through electronic platforms such as Kindles, Mobile Apps, Websites, Blogs etc as opposed to a decade or two ago when information was majorly accessed on print. This means that the presentation of the information needs to be seamless enough to allow the users have a good experience as they consume whatever that has been published on these electronic platforms.
I started print media development back in the 2000’s when I was employed as a journalist in a local newspaper agency. Back then I used to cover topics about nature and environments and a bit on public relations. I loved my job and worked very hard each day. Within five years, I had rose through ranks and became the chief editor of a weekend version of the newspaper.
I was glad that I was achieving my dreams. However, that was short-lived back in 2006, when I lost my lost my job because of a controversial and what was termed by my bosses as a ‘sensational’ editorial that I published. It was quiet sad because the piece that I published wasn’t much of a sensational one, but I got sacked because it was hitting at the government, and it didn’t augur well with most government officials who had much influence of the media.
I could easily have gone looking for another job, but I was a bit disappointed about what had happened. I felt that employments sucked, because I was laid down during a time when I was undergoing various financial constraints and I knew the implications of losing my job would pile had on me. At that time, I was servicing several loans and employments had been my own source of income.
A Failed Venture Help me to Consider Digital Publishing
I went back to the drawing board and tried to evaluate my options. I wanted to do something which would be a little different and would much jeopardize my dreams. One thing, I wasn’t going to get employed. I decided to become a freelance journalist, but I knew that was risky too, because it didn’t guarantee me an income that would be reliable.
I had one idea which I felt would help me get out of my mess. I needed to start my own publication of a magazine. That way, if it became popular, I would bank on commercials and other ads and life would be beautiful again. However, there was a problem with this option; it required a bigger budget of which I had none and the means of securing reliable finances were slim. I decided to talk with my friends in the industry and we agreed to partner in producing a magazine about nature, agriculture and environmental topics.
We launched our first issue four months after we met and agreed to start our venture. It wasn’t successful, but we never gave up. We continued with the monthly publications despite counting the losses, since the publication wasn’t getting popular for the next 8 months before we called it quits. We had encountered many losses and none of my partners was ready for the venture again.
This sent me jobless again as I went to research what could have been wrong with the whole venture. That’s when I realized about the emerging trends of online publication. The era of print publication was almost dead and the focus had shifted on digital publication. I figured out that this was the path that I too should follow. I couldn’t quantify the income that I could be receiving but I sensed that if other companies were doing so, then I too stood a chance to make it. I decided to try out electronic publishing and started out by launching my own blog which would feature various aspects of nature and environment.
My blog didn’t take long before it became popular and at last I realized the importance of electronic publishing in this error. However, there are various things about the design of electronic presentation of information that I’ve learned through the years that I’ve been online. The design, layout and the user interface needs to be well organized to create interactiveness with the readers, if at all you need to retain them.
Proper Planning is a Requisite in the Presentation of Digital Content
Information design entire involves the outer look of information which makes it attractive. This can be correlated with the dress code of a person who is going for an interview. For such a person, the first impression is always the best and it should portray how organized the individual his and may trigger liking to the interviewers. The same case is replicated in information especially when you are presenting it on a website.
Information needs to be developed in attractive enough to trigger it’s a positive impression on the first look by a visitor who lands on the website. It needs to be neat, well arranged and with a good flow for better understanding. Needless to say that information on a website is supposed to be easily accessed, visible and more importantly supported by various platforms that the users are using to access the information, such as PCs, cell phones, tablets, Kindles etc.
This calls for proper planning of the best presentation of your information. If the information will be available online, then you need to various aspects of the information architecture which will enable it to be well understood and help in conveying the message intended without much fuss such as grouping related information together or providing a good visual design.
You will need to take time to research on the best layout and design which will match well with the intended users. To achieve this, you need to clearly define your audience and what are their likes and priorities. This will help you to structure the presentation of your information in a manner which identifies with their needs and thus the content development that you create will be usable to them.
Thinks about using various presentations methods such as videos, podcasts, audios, etc., as long as they provide something valuable for your audience. To achieve all that, proper planning should be a priority before you publish your content.